{"id":1769,"date":"2017-11-19T15:13:31","date_gmt":"2017-11-19T05:13:31","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1769"},"modified":"2018-10-08T16:00:52","modified_gmt":"2018-10-08T06:00:52","slug":"13-product-development-glen-carlson","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/13-product-development-glen-carlson\/","title":{"rendered":"13. Glen Carlson: Product Development"},"content":{"rendered":"<h2>Product Development<\/h2>\n<p><span style=\"font-weight: 400;\">In this episode we are joined by Glen Carlson from Dent Global &#8211; a global business accelerator program. We&#8217;re talking about product development, product ecosystems and the ascending transaction model.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>In this interview we cover:<\/strong><\/h3>\n<ul>\n<li>The value in intellectual property (IP) and why it needs to be leveraged<\/li>\n<li>When&#8217;s the right time to start leveraging IP<\/li>\n<li>The first step in the process<\/li>\n<li>Why you shouldn&#8217;t be afraid to share your IP and high value content<\/li>\n<li>Remember not everyone is your ideal customer<\/li>\n<li>The different types of IP<\/li>\n<li>The importance of consistency in content creation<\/li>\n<li>The reality of putting an idea out there to the world<\/li>\n<li>Developing a set of brand principals<\/li>\n<li>The different types of content and products and how they fit into a funnel<\/li>\n<li>The importance of everything in the product ecosystem connecting<\/li>\n<li>Create something free that people can watch, read, listen or do<\/li>\n<li>Having a product for prospects<\/li>\n<li>The importance of thinking how you can make your product better<\/li>\n<li>How to create a complete solution that people want<\/li>\n<li>The process of working out if your pricing is right<\/li>\n<li>The journey of content marketing identifying the problem to the prize<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Links mentioned in the podcast<\/strong><\/h3>\n<ul>\n<li><a href=\"http:\/\/www.keypersonofinfluence.com\/\">Dent &#8211; Key Person of Influence<\/a><\/li>\n<li><a href=\"https:\/\/www.stephencovey.com\/7habits\/7habits.php\">7 Habits of Highly Effective People<\/a><\/li>\n<li>Monetising Knowledge Podcast <a href=\"https:\/\/www.facebook.com\/groups\/311611989276825\/\">Facebook Group<\/a><\/li>\n<li><a href=\"https:\/\/monetisingknowledge.com\/\">Monetising Knowledge<\/a><\/li>\n<li><a href=\"https:\/\/course9.com\/\">Course9<\/a><\/li>\n<li><a href=\"https:\/\/loyalest.com\/webinar\/\">Loyalest Webinar<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/155714?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product Development In this episode we are joined by Glen Carlson from Dent Global &#8211; a global business accelerator program. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1769"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1769"}],"version-history":[{"count":18,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1769\/revisions"}],"predecessor-version":[{"id":2099,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1769\/revisions\/2099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1770"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}