{"id":1759,"date":"2017-11-17T05:00:55","date_gmt":"2017-11-16T19:00:55","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1759"},"modified":"2018-10-08T16:16:08","modified_gmt":"2018-10-08T06:16:08","slug":"12-right-time-monetise-knowledge-tim-dwyer","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/12-right-time-monetise-knowledge-tim-dwyer\/","title":{"rendered":"12. Tim Dwyer: When is the right time to monetise knowledge?"},"content":{"rendered":"<h2>When is the right time to monetise knowledge?<\/h2>\n<p><span style=\"font-weight: 400;\">In this episode we are joined by Tim Dwyer who talks to us about various ways to monetise knowledge.<\/span><\/p>\n<p>Tim has over 20 years in business, and specialises in helping businesses strategically grow their assets, increase their business value, hone and leverage their capabilities.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>In this interview we cover:<\/strong><\/h3>\n<ul>\n<li>How the different business phases reflects how you monetise knowledge<\/li>\n<li>The value of intellectual property (IP)<\/li>\n<li>Process mapping<\/li>\n<li>The different types of processes following the customer&#8217;s journey<\/li>\n<li>Examples of effective onboarding processes<\/li>\n<li>The importance of productising for service based businesses<\/li>\n<li>Pricing and packaging information on websites<\/li>\n<li>Exploring uniqueness and best asset to move a business forward<\/li>\n<li>The illogical order of process mapping to build a sales strategy<\/li>\n<li>The importance of clear brand messaging<\/li>\n<li>How to Onboard at scale<\/li>\n<li>The different methods to capture IP with impact<\/li>\n<li>5 layers of building capability within a business<\/li>\n<li>Looking at different industries to see what they&#8217;re doing well and creating a simple model<\/li>\n<li>Simpflying business rather than complicating it<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Links mentioned in the podcast<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/timdwyer.net.au\/\">Tim Dwyer<\/a><\/li>\n<li>Monetising Knowledge Podcast <a href=\"https:\/\/www.facebook.com\/groups\/311611989276825\/\">Facebook Group<\/a><\/li>\n<li><a href=\"https:\/\/monetisingknowledge.com\/\">Monetising Knowledge<\/a><\/li>\n<li><a href=\"https:\/\/course9.com\/\">Course9<\/a><\/li>\n<li><a href=\"https:\/\/loyalest.com\/webinar\/\">Loyalest Webinar<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/154946?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When is the right time to monetise knowledge? In this episode we are joined by Tim Dwyer who talks to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1759"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1759"}],"version-history":[{"count":11,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1759\/revisions"}],"predecessor-version":[{"id":2100,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1759\/revisions\/2100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1765"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}