{"id":1740,"date":"2017-11-15T05:00:24","date_gmt":"2017-11-14T19:00:24","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1740"},"modified":"2018-10-08T16:17:30","modified_gmt":"2018-10-08T06:17:30","slug":"11-video-podcasting-lawyers-nicole-abboud","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/11-video-podcasting-lawyers-nicole-abboud\/","title":{"rendered":"11. Nicole Abboud: Video + podcasting for lawyers"},"content":{"rendered":"<h2>Video + podcasting for lawyers<\/h2>\n<p><span style=\"font-weight: 400;\">In this episode we chat to Nicole Abboud who hosts The Gen Why Lawyer podcast, based in the US.<\/span><\/p>\n<p>Nicole is the founder of Abboud Media which is a\u00a0modern video marketing and podcasting agency driving creativity in the legal profession with a\u00a0focus on connecting lawyer + client.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>In this interview we cover:<\/strong><\/h3>\n<ul>\n<li>Taking a traditional industry and using edgy, modern marketing activities<\/li>\n<li>Why there is a big interest in podcasting<\/li>\n<li>Which podcast format is the most popular amongst Nicole&#8217;s lawyer clients<\/li>\n<li>The preparation required for different formats<\/li>\n<li>How to reach the target audience of your podcast<\/li>\n<li>The importance of a good podcast title<\/li>\n<li>Some elements of podcast SEO<\/li>\n<li>Who in the organisation is best to deliver a branded podcast<\/li>\n<li>The reality of starting out with video and podcasting a little nervous<\/li>\n<li>The impact and results from video marketing and podcasting<\/li>\n<li>Using a podcast as part of the sales funnel<\/li>\n<li>Podcast distribution strategy<\/li>\n<li>Best LinkedIn practices<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Links mentioned in the podcast<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.abboudmedia.com\/whoweare\/\">Abboud Media<\/a><\/li>\n<li><a href=\"https:\/\/www.instagram.com\/nic_abboud\/\">Instagram<\/a><\/li>\n<li><a href=\"http:\/\/www.genylawyer.com\/\">The Gen Why Lawyer podcast<\/a><\/li>\n<li><a href=\"http:\/\/wavve.co\/\">Wavve<\/a><\/li>\n<li><a href=\"https:\/\/www.canva.com\/\">Canva<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Monetising Knowledge Podcast <a href=\"https:\/\/www.facebook.com\/groups\/311611989276825\/\">Facebook Group<\/a><\/li>\n<li><a href=\"https:\/\/monetisingknowledge.com\/\">Monetising Knowledge<\/a><\/li>\n<li><a href=\"https:\/\/course9.com\/\">Course9<\/a><\/li>\n<li><a href=\"https:\/\/loyalest.com\/webinar\/\">Loyalest Webinar<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/154765?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video + podcasting for lawyers In this episode we chat to Nicole Abboud who hosts The Gen Why Lawyer podcast, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1740"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1740"}],"version-history":[{"count":5,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1740\/revisions"}],"predecessor-version":[{"id":2101,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1740\/revisions\/2101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1724"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}