Podcast

insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

 by Mel Telecican

6. Jacqueline Nagle: Speaking for influence & impact

Speaking for influence & impact

Jacqueline Nagle In this episode we are joined by acclaimed speaker, trainer, business consultant and founder of Speakable You, Jacqueline Nagle.

 

In this interview we cover:

  • Why preparation is the key to good conversations
  • How learning to become a good speaker grew her company
  • How she became an accidental speaker and the impact she saw it immediately had on her business
  • The importance of training and crafting her speaking skills
  • The process of conversations that happen after the pitch
  • Learning how to ask the right questions after your presentations
  • How to build your keynotes as if you are speaking to just one person
  • The importance of bringing lived experiences and stories into your presentations
  • How to tailor your presentations to different audiences
  • Why you need to know and address your customer’s pain points in your presentations
  • Why you only need the right people to love you not 100% of the audience
  • Speak to share instead of speaking to sale
  • Be strategic in your speaking so you are delivering to decision makers are, not necessarily just your peers
  • Crafting your communications for when you have falls and failures as well as successes
  • Putting the elephant in the room in your conversations and presentations
  • Taking control of difficult conversations by powerful listening
  • The two obstacles that stop people becoming a powerful speaker
  • Knowing your character and style as a speaker

 

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 by Mel Telecican

5. Danielle Lewis: Influencer Marketing

Influencer Marketing

In this episode we are joined by Danielle Lewis, the CEO and founder of Scrunch,  a marketing platform that connects brands with social influencers.  

Scrunch is a data-driven Influencer Marketing platform that enables brands and agencies to discover the right bloggers and social media Influencers.

Scrunch has one of the world’s largest Influencer databases with over 20 million profiles and billions of datapoints. The platform makes it easy to get the data you need about your Influencers, plus has some awesome CRM and outreach style functions to make managing your campaigns easy.

 

In this episode we cover:

  • What is influencer marketing
  • What protections are in place to make sure you get value from influencers
  • Why influencers are not just for the beauty and retail industries
  • Content and how to link to your sales and lead funnels
  • Examples of how brands use influencers through content creation, amplification and awareness, SEO and event marketing
  • How reach demands pricing levels for influencer marketing
  • Types of campaigns between brands and influencers and what works best
  • What type of access brands get to influence audiences
  • Disclosure of paid endorsements
  • Case studies of influencer campaigns for non – lifestyle brands
  • How influencer marketing fit into your overall marketing and sales funnels
  • What call to actions work best for B2B campaigns
  • Obstacles facing the influencer marketing industry
  • The importance of education in this industry and what the future holds
  • Data points to look at for influencer marketing

Links mentioned in the episode

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