In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
In this episode we are chatting to James Schramko from Superfast Business and Silver Circle. This show is about the recurring revenue model, otherwise known as a subscription based model and the movement of moving towards operating within this model.
In this interview we cover:
The all-you-can-eat model
Which businesses will fit the subscription model
What is ‘churn’
The variations to start people on recurring subscriptions
Using contracts in this model
Understanding not everyone is a good fit
Processes that qualify your customers
Offering a support service to customers that don’t qualify as a customer
The importance of live events for your customers
Listening to the repeated customer questions
Being aware of fads
Converting traditional businesses onto recurring revenue model
The benefits of this type of model
Some examples of businesses using this model
Lifetime value of customers
Ascension models and why they don’t work for everyone
The recurring relationship model for one-off products
In this episode we are joined by Glen Carlson from Dent Global – a global business accelerator program. We’re talking about product development, product ecosystems and the ascending transaction model.
In this interview we cover:
The value in intellectual property (IP) and why it needs to be leveraged
When’s the right time to start leveraging IP
The first step in the process
Why you shouldn’t be afraid to share your IP and high value content
Remember not everyone is your ideal customer
The different types of IP
The importance of consistency in content creation
The reality of putting an idea out there to the world
Developing a set of brand principals
The different types of content and products and how they fit into a funnel
The importance of everything in the product ecosystem connecting
Create something free that people can watch, read, listen or do
Having a product for prospects
The importance of thinking how you can make your product better
How to create a complete solution that people want
The process of working out if your pricing is right
The journey of content marketing identifying the problem to the prize
