27 October, 20178 October, 2018 by Mel Telecican

3. Tys Cobb: Video & leveraging events

Video & leveraging events

In this episode we are joined by Tys Cobb from businessDEPOT. He is a B2B marketer, inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT.

He has spent the last 9 years in marketing and advertising, and has helped implement brand awareness and product marketing initiatives for many Australian companies, most notably BOQ, Instant Scratch-Its, Microsoft, Network Ten and Ubisoft Games. Tys Cobb now specialises in Inbound Methodologies and digital marketing in the B2B space.

As Head of Marketing at businessDEPOT, Tys Cobb develops digital & content driven experiences for the business, increasing brand awareness, lead generation and client retention and advocacy.

In this episode we cover

How the collective at Business Depot uses
How they use their video marketing tactic ‘Blackboard Friday’ to educate and build trust with their audience.
Content marketing is a slow burn
Using call to actions in their content marketing
Increasing your marketing productivity through batching
Building top-of-mind awareness through content marketing and events
Creating a marketing ecosystem through events
The importance of showcasing your brand through your events
Importance of education and entertainment
Paid versus free events
Using live events as your sales funnel
The need to be strategic and consistent with your events
The role a good CRM and a segmented database in B2B marketing
Why the business owners and staff need to be in attendance at your live events
Why you need to have a business development mindset with your event marketing